Club O1 Arrives on Ocean Drive

Club O1 on Ocean Drive

Club O1 on Ocean Drive

Taking a design cue from the French decadence that is Louis Bar at the fashionable Gansevoort South Hotel, the folks at SoFi’s most popular beach club revamped their former stark white Club Nikki space on the second level of the entertainment complex and transformed it into “O1,” a brooding French bordello complete with flocked burgundy damask wallpaper, heaps of toss pillows and Miami Beach’s own private copy of the Mona Lisa. Guilty pleasures like ornate gold framed mirrors line the walls and candle lit nooks feature an eclectic mix of vintage curiosities.

We previewed the new lounge during Art Basel when Jack Penrod offered a glimpse of the new space at “The Box,” a 3-day party featuring burlesque and bawdy vaudeville performances. Guests included an international who’s-who of the art and fashion world who partied until dawn at the SoFi hotspot. “Nikki Beach has officially established itself as a prime Art Basel venue,” said Penrod. “We really wanted to do something different this year with ‘The Box’ going on upstairs and a variety of events taking place simultaneously on the beach.”

Club O-1 in Miami Beach

Club O1 in Miami Beach

The effect is very Decadent Alice in Wonderland but somehow it all works. Stop by the public opening of the new and dimly lit den this Saturday, December 26 for a post-Christmas sip of holiday cheer. Toast your good fortune whether you’ve been naughty or nice. Then get busy with your favorite mademoiselle on a cozy demi-lune banquette. Special guests DJ Cheapshot and resident DJ Felipe Kaval spin for first-nighters starting at 11pm.

VIPs can reserve a table that’s set slightly above the fray to better observe the rest of the crowd in the flattering light of a crystal chandelier that is the focal point of the central bar. Enjoy Nikki’s latest late night lounge before the New Year’s rush.

Tell them Père Noël sent you…

O1 is located on the second level of Nikki Beach Club at 1 Ocean Drive on South Beach. Opening Saturday December 26, VIP reservations are still available at 305-538-1111